DOES NY ♥ U BACK?® is more than a sarcastic logo on a t-shirt; it's an experimental interactive project where the people of New York City can simply rave, rant, praise, or bitch about life in the Big Apple. DNY♥UB? is not meant to compete with other location-based services like Foursquare or Facebook Places with check-ins to specific establishments; it's merely a sounding board for people to share their thoughts and statuses about anywhere in the city, and plot them on a map. The map of collective rants and raves aims to portray a perpetual patchwork of the varied thoughts, opinions, and voices of New York City, celebrating the diversity — and solidarity — that make the Big Apple like no other place in the world.